Find a Golden Butterfly, Unlock a World of Prizes!

In celebration of our Golden Anniversary, we're thrilled to introduce the Golden Butterfly Promotion. This is your chance to be part of a unique and exciting adventure! We have hidden 1,000 golden butterflies and are waiting for you to find them!

How It Works:

Beginning mid-April, find a golden butterfly on our website, on product samples, or at tradeshows and events.

Spot a Golden Butterfly? Click the butterfly or scan the QR Code to be eligible for a 50th anniversary prize pack, which will include a selection of the following custom items: NEB butterfly pin, butterfly magnet, butterfly socks and/or a 50th anniversary travel mug. By filling out the form, you will also be entered into our grand prize drawing*.

Grand Prize Drawing Includes:

NEB Building
Grand Prize: Win an exclusive trip to NEB, immersing yourself in the heart of scientific innovation. 
butterfly art
Art Enthusiasts' Delight: Own a piece of elegance with Michael Updike's exquisite slate artwork. 
NEB Lego lab
For the Toy Aficionado: Get creative with our lab-based brick building sets – perfect for the young at heart. 
WWF Polar Bear
Wildlife Supporters: Embrace a cuddly stuffed polar bear, and we will support the WWF®
Lab Supply Bucket
Lab Essentials: Upgrade your lab with our custom lab gear which includes lab coats, coolers for product transport, and
microfuge racks.
Charitable donation heart
Charity Option: Choose a donation to the charity of your choice as an alternative prize if you cannot accept gifts.


Final prizes may vary slightly.



This is more than a promotion – it's a token of our gratitude for your trust and partnership over the last 50 years. Every Golden Butterfly you find brings a chance to win something special, just like the work you do every day.

Let the search begin!


Butterflies on NEB printed materials will look like this:

Golden Butterfly for Print

Butterflies on will look like this:

website Golden Butterfly

*Terms and conditions.


Products and content are covered by one or more patents, trademarks and/or copyrights owned or controlled by New England Biolabs, Inc (NEB). The use of trademark symbols does not necessarily indicate that the name is trademarked in the country where it is being read; it indicates where the content was originally developed. The use of this product may require the buyer to obtain additional third-party intellectual property rights for certain applications. For more information, please email


Check out these other ways you can help us celebrate 50 years:

50 years of NEB  2024 Passion in Science Awards
50 years of NEB
50-stop World Tour
50 years of NEB
New Products & Special Offers