New England Biolabs® Launches NEBpubs™ App
IPSWICH, MA (December 4, 2015) — New England Biolabs (NEB®) today announced the launch of the NEBpubs app for iPad and Android devices. NEBpubs is a compilation of interactive editions of NEB’s quarterly newsletter, NEB Expressions, as well as popular technical guides and product brochures. Through the app, users will have access to review articles and technical information enriched with video, animation, audio and other interactive elements, all designed to make molecular biology more accessible to a broader audience.
"We developed the NEBpubs app as an additional, more environmentally-friendly way for our customers to access our scientific content, both on- an off-line,” said Andrew Bertera, NEB's Executive Director of Marketing. “In addition to our award-winning catalog and website, users can now learn about new technologies, optimize their experiments, and research NEB products, in a more interactive manner on their own smart devices."
NEB will release exclusive new technical content through the app every month, including videos, animations, audio lectures, and other interactive elements that cannot be found elsewhere in NEB’s printed and digital materials.
NEBpubs is part of a growing family of online tools and resources supporting molecular biology applications from NEB. Another example is the NEBtools app, which houses the popular Double Digest Finder and Enzyme Finder, two online tools designed to assist researchers in setting up restriction enzyme reactions.
NEBpubs can be downloaded by visiting www.neb.com/NEBpubs, or directly through the Apple® App Store and Google Play™ Store.
About New England Biolabs
Established in the mid 1970's, New England Biolabs, Inc. (NEB) is the industry leader in the discovery and production of enzymes for molecular biology applications and now offers the largest selection of recombinant and native enzymes for genomic research. NEB continues to expand its product offerings into areas related to PCR, gene expression, sample preparation for next generation sequencing, synthetic biology, glycobiology, epigenetics and RNA analysis. Additionally, NEB is focused on strengthening alliances that enable new technologies to reach key market sectors, including molecular diagnostics development. New England Biolabs is a privately held company, headquartered in Ipswich, MA, and has extensive worldwide distribution through a network of exclusive distributors, agents and seven subsidiaries located in Canada, China, France, Germany, Japan, Singapore and the UK. For more information about New England Biolabs visit www.neb.com.
NEB® and NEW ENGLAND BIOLABS® are registered trademarks of New England Biolabs, Inc.
NEBPUBS™ is a trademark of New England Biolabs, Inc.
APPLE® and iPAD® are registered trademarks of Apple, Inc.
ANDROID™ and GOOGLE PLAY™ are trademarks of Google. Inc.
Deana D. Martin, Ph.D.
Marketing Communications Manager
New England Biolabs
240 County Road
Ipswich, MA 01938